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Company Spotlight: Pronti

Newsletter published on:
June 18, 2021
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What problem is Pronti solving?

Retailers and shoppers are lost in an ocean of choice online. Recommendations to shoppers are weak because of poor information/data about their style and wardrobe.

Pronti is here to solve e-commerce recommendation and discovery through a wardrobe assistant.

The wardrobe assistant alleviates decision fatigue, gives suggestions on what to wear, and when you are ready to shop - finds items that go with what you already have.

Pronti has been creating partnerships with small and medium brands to help them showcase their unique items.

How does it work?

It’s as easy as downloading the iOS app (Android is launching at the end of June!), going through the simple onboarding process, and taking photos of items from one occasion you want to dress for. Pronti’s Machine Learning helps you right from the first step, with little manual entry, and learns what you like and dislike-- giving you recommendations accordingly. No more wardrobe rage!
And if you want to add new items to your wardrobe, Pronti gives you recommendations on what-to-buy based on your choices and what you already have in your closet.

Fashion Sustainability

"79% of Canadians and 82% of American’s clothes were not worn over the course of the year." - and every second, the equivalent of one garbage truck of textiles is landfilled or burned. An estimated $500 billion value is lost every year due to clothing that's barely worn and rarely recycled.

With Pronti, you can actually use what you have in your closet. The recommendation engine will suggest outfits with all of the items from your closet.

You can also make better choices when buying new clothes. The app recommends clothes that go with the clothes you already own, allowing you to buy more consciously.


Our team is focused on improving people’s daily lives and fostering an easier path to fashion sustainability without losing our self expression and fun.

Connect with Pronti

Head over to their website to learn more.