Kaleb Honsberger

Senior Vice President, General Counsel & Corporate Secretary of Roots

At Roots I lead a department that includes Sustainability, Integration and Reporting, Quality and Assurance, Compliance, Corporate Governance and General Counsel. I serve as a member of the Executive Team and report to the President & CEO. I chair the Operating Council at Roots and am a member of the Diversity Equity Equality and Inclusion Committee and the Disclosure Committee. I also currently serve as the executive sponsor to the Human Resources department. I thrive in collaborative high-stakes environments and have a keen eye to setting priorities and identifying risks and opportunities in strategic pursuits and operating teams. I am passionate about building great teams that pride themselves on problem solving, creativity and enjoying the process. I started my career with Roots in 2016 as Senior Director, Legal Affairs and have led a variety of functions and initiatives since that time including Real Estate, Risk Management and Brand Protection and Intellectual Property Management. Prior to joining Roots, I practiced corporate and commercial law with a focus on public and private mergers & acquisitions at White & Case LLP in New York, New York and Stikeman Elliott LLP in Toronto, Ontario. I hold a Doctor of Laws (JD) from Cornell Law School and an Honours Business Administration (HBA) from The Ivey School of Business at the University of Western Ontario.

Oren Epstein

Owner of BIO RAW

Oren Epstein is the owner of BIO RAW, a company he built at the age of 24 that he scaled up to over nine figures, rooted in integrity. He has built one of the world’s first zero-waste production facilities that is also entirely vegan, certified organic, gluten-free, nut-free, climate neutral certified and 100% green powered. He is an experienced CPG expert, consultant and speaker - helping other brands launch and expand and become forces for good in their own right! BIO RAW has been a certified B Corp Organization since day 1 and works everyday to prove that a small business can do big business without comprise!

Lauryn Vaughn

CEO of ReUpp

Lauryn Vaughn is the Founder and CEO of ReUpp Technology. Starting her first company The Revente (formerly The Upside) from her basement with a vision to change consumer behaviour around resale. Her unwavering curiosity on how to streamline re-commerce has expanded to a ReUpp, a software company focused at starting the resale journey at time of first purchase. ReUpp lets customers opt-in to a guaranteed resale price at point of sale. Improving conversion, guaranteeing retention and providing merchants seamless sustainability solutions. ReUpp’s vision is to create a circular opportunity on every purchase.

Marie Chevrier

Founder & CEO of Sampler

Marie Chevrier, is the Founder and CEO of Sampler, the leader in omnichannel digital product sampling helping brands like Unilever, L'Oréal and Zevia deliver direct-to-home product experiences and gather the insight they need to build personalized relationships with their consumers. For the last decade, Marie and her team have grown Sampler’s client list to over 1,000 brands, their global footprint to over 23 countries and their network to over half-a-billion first-party data points that help power Sampler’s proprietary consumer insights. Marie is a celebrated entrepreneur and was recently named the 2022 Marketer-on-the-rise by The American Marketing Association and Sampler has been named one of the Fastest Growing Canadian Companies in Canada for 4 Years in a Row by the Globe and Mail.

Kelly Brawn

Senior Manager, Product Marketing at Roots

Kelly Brawn leads the product marketing team at Roots. With a decade of experience in brand strategy and communications for retail, Kelly has dedicated her focus to helping brands conduct market research and create go-to-market strategies for current and future initiatives. Before joining Roots, Kelly served as the VP Marketing at Sampler, an omnichannel digital sampling solution. There, she helped to develop and implement Sampler’s B2B2C brand voice through the creation and amplification of full-funnel customer journeys. She has played an integral role in helping win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. Prior to Sampler, Kelly led Marketing and Communications at luxury footwear brand TKEES.