With many uncertainties still facing the retail industry in 2021, what strategies can marketers lean into with certainty?
Rare Beauty was crowned 2020 Start-up of the Year by WWD and Beauty Inc, and for good reason. The brand has mastered the art of social listening and response through a tumultuous year for the beauty industry and its consumers.
Katie Welch is the CMO behind Rare Beauty who has led these efforts. Katie has developed some of the most iconic beauty campaigns in recent years for companies including Tractenbuerg & Co, Bliss World, Hourglass Cosmetics and The Honest Company. She will be sharing her reflections on success and growth on this special episode of Marketing Deep Dives.
Marketing Deep Dives tackles the big ideas and urgent questions marketers face in today’s ecosystem. Through honest and engaging conversations with leading innovators and strategists, we uncover the insights and tactics founders can apply to their current marketing mix. Canadian marketers, founders and thought leaders come together to engage, support and rally around each other while learning best practices and launching state-of-the-art businesses.
Katie Welch
CMO at Rare Beauty
Marie Chevrier
Founder & CEO of Sampler
Marie Chevrier, is the Founder and CEO of Sampler, the leader in omnichannel digital product sampling helping brands like Unilever, L'Oréal and Zevia deliver direct-to-home product experiences and gather the insight they need to build personalized relationships with their consumers. For the last decade, Marie and her team have grown Sampler’s client list to over 1,000 brands, their global footprint to over 23 countries and their network to over half-a-billion first-party data points that help power Sampler’s proprietary consumer insights. Marie is a celebrated entrepreneur and was recently named the 2022 Marketer-on-the-rise by The American Marketing Association and Sampler has been named one of the Fastest Growing Canadian Companies in Canada for 4 Years in a Row by the Globe and Mail.
Kelly Brawn
Senior Manager, Product Marketing at Roots
Kelly Brawn leads the product marketing team at Roots. With a decade of experience in brand strategy and communications for retail, Kelly has dedicated her focus to helping brands conduct market research and create go-to-market strategies for current and future initiatives. Before joining Roots, Kelly served as the VP Marketing at Sampler, an omnichannel digital sampling solution. There, she helped to develop and implement Sampler’s B2B2C brand voice through the creation and amplification of full-funnel customer journeys. She has played an integral role in helping win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. Prior to Sampler, Kelly led Marketing and Communications at luxury footwear brand TKEES.
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