With many uncertainties still facing the retail industry in 2021, what strategies can marketers lean into with certainty?
Rare Beauty was crowned 2020 Start-up of the Year by WWD and Beauty Inc, and for good reason. The brand has mastered the art of social listening and response through a tumultuous year for the beauty industry and its consumers.
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Katie Welch is the CMO behind Rare Beauty who has led these efforts. Katie has developed some of the most iconic beauty campaigns in recent years for companies including Tractenbuerg & Co, Bliss World, Hourglass Cosmetics and The Honest Company. She will be sharing her reflections on success and growth on this special episode of Marketing Deep Dives.

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Marketing Deep Dives tackles the big ideas and urgent questions marketers face in today’s ecosystem. Through honest and engaging conversations with leading innovators and strategists, we uncover the insights and tactics founders can apply to their current marketing mix. Canadian marketers, founders and thought leaders come together to engage, support and rally around each other while learning best practices and launching state-of-the-art businesses.